It's easy to decide you want a social media campaign and then get distracted and delayed- social media marketing will rarely be a business essential. But you must not put it off, your competitors won't. Get planning, get prepared, and get going.
Get Prepared
OK, so you're socializing online and suddenly someone launches an attack against your brand, what do you do?
By using platforms such as Twitter, you lay yourself more open to attack through these mediums- it's easier for angry customers to leave negative comments publicly, for example. Of course, they would possibly be doing so anyway, but if you're actively promoting your brand through social media, than you're also probably searching for mentions, so you'll probably see any comments sooner.
So, work out a strategy. If you see a negative mention, will you refute it? Use legal threats to silence it? Ignore it? Respond to it as though it's any other customer complaint? Whatever you decide, have a strategy in place in advance so that you aren't left scrambling when the situation arises.
There are many ways to socialize online but blogging is definitely my favorite. It's great for SEO because it encourages inbound links and also fills your pages with naturally keyword-rich content.
Twitter is an excellent marketing platform, although it admittedly can be hard to do well. However, there are some easy wins to be had on Twitter: it's less time consuming than a blog, but it has the same potential to massively expand brand awareness.
Get Some Perspective
Before you start trying to use social media, work out what it is you want to achieve. There's no point spending time and money interacting online if you don't have a clear idea what it is you hope to get out of it?
Social media is just that -- social. It isn't a one-way street. You need to be having conversations online if you want to gain followers, fans, and readers.
Before you start trying to use social media, work out what it is you want to achieve. There's no point spending time and money interacting online if you don't have a clear idea what it is you hope to get out of it?
Social media is just that -- social. It isn't a one-way street. You need to be having conversations online if you want to gain followers, fans, and readers.
So get socializing.
Stay motivated by keeping your goals in sight and monitoring your success.
Stay motivated by keeping your goals in sight and monitoring your success.
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