Logos & Mistakes made!

Common mistakes when designing a logo

With the power of the Web, and more eyes watching than ever, it’s important for a business to communicate its unique message clearly. The easiest way to recognize a company and distinguish it from others is by its logo.

Designed By An Amateur
A professional business should look professional. New business owners often invest a lot of time and money in property and equipment, but do not often match it by investing suitably in their logo.

Here are the most common reasons why many logos look amateurish:

• The business owner wanted to save money by designing the logo quickly themselves.
• A friend or relative who claims to know a little about graphic design does it as a favor.
• The wrong people are commissioned. (Local printers are not likely proficient in logo design.)
• The business outsourced the job via one of several design competition websites, which are mostly populated by amateur designers.
• The job was given to an online company that offers really cheap logos.
• Remember if your logo looks amateurish, then so will your business. 

Here are the advantages of hiring an established and professional logo designer:

• Your logo will be unique and memorable. 
• You won’t run into any problems down the line with reproducing it.
• Your logo will have a longer lifespan and won’t need to be redesigned in a couple of years.
• Your logo will look professional.

Don’t rely on the following when designing a logo

Trends
Don’t use swoosh’s, glows or bevels as they come and go and ultimately turn into cliches.

Don’t use Raster images
Standard practice when designing a logo is to use vector graphics software, such as Adobe Illustrator or Corel Draw.

Don’t use Stock Art
This mistake is often made by business owners who design their own logo or by amateur designers who are not clued in to the laws on copyright.

Don’t over complex a logo

Don’t rely on color for effects

This is a very common mistake. Some designers cannot wait to add color to a design, and some rely on it completely. Choosing color should be your last decision, so starting your work in black and white is best.

Don’t use too many fonts

Don’t copy others