Effective Ad banners.

Regardless to what type of banner ads you use or prefer, the concept of a banner ad is a great way to allow you to brand your products. We will have our research done in order to create the best banner ads for your products, which will give your company the highest possible Click Through Rate (CTR).

Here are a few tips to help create banner ads that will work to your site’s advantage.

Do your research: You simply cannot compete without knowing your competition. Logon to popular websites, related to your industry, and scan the hundreds of banner ads on display. Compare the ones you like to ones you don’t, and see if any common factors jump out at you.

Keep it simple: The second rule of creating effective banner ads is to keep it short and simple. Banner ads are displayed amongst a large amount of other information, competing with several other factors on the page for the user’s attention. Unlike print media, where an advertisement can grab the entire page or appear as a two-page spread, banner ads get limited display area. So it is imperative to keep the banner ads simple, easy to understand and to the point. Brief is good. Clutter is not.

Weave magic with words: Less is more in the case of banner ads. Use larger fonts and fewer words. People simply don’t have the time or the patience to read long-winded messages in tiny text to figure out what you are selling. Make an impact by using keywords relevant to information found on the site the potential clicker is on.

Keep the file size low: About 45-100kb is typically a good size for a banner ad. Most websites you advertise on will have limitations regarding the size, so those numbers will often be given to you. However, in cases where there is no limitation, it benefits to have fast loading banner ads to appeal to all audience groups, so steer clear of making the file size too large.

Choose colors in context: Too many businesses make the mistake of using the same banner ads for campaigns run on different websites. Always design the banner ads while keeping in mind the context in which it will be displayed. While the message can be the same across different websites, try to choose your colors based on the background of the website on which the ad is to be displayed.

Follow up banner ads with action on the website: The worst thing that could happen to your banner ad campaign is that you get a great click through rate, only to realize that your website is failing to cash in on the visitors.

Choose the right place to display your banner ads: You can create a fantastic banner ad with crisp copy and appealing graphics and still find that it is failing miserably. Instead of rushing back to the drawing board, check to see if you are targeting the right audience and the banner placement on the related site.